The difficult middle
A product rarely fails because it's bad.
The product is ready,
but the retailer needs a reason to list it.The listing is confirmed,
but the stock must arrive on time.The stock arrives,
but it is placed where nobody sees it.The campaign works,
but replenishment cannot keep up.Sales appear healthy,
but nobody can tell you which outlets are moving.
A good product still stalls when the work around it falls short. That work is ours.